With all the new pcp offerings in the 300-500 dollar range, it only makes sense that they'd end up this way. They tired to contend with outdated designs. The marauder and Prod definitely were hot sellers for years, but again they're dated and they just didn't upgrade them as the years went by.
Newer people getting serious into airguns are going to go pcp and crosman/Benji offerings are too expensive for what you get. Anyone who gets into springers would laugh at any of their guns compared to HW, Diana, AA, etc.
Sad to see another American company on the verge of collapse though. Just look around, many have silently disappeared recently (walgreens is dropping fast, hooters, tgif, boston market, zx and citgo stations, red lobster, outback, etc) and the media says nothing because it might just affect the results of a certain thing that happens this November. Culpable is putting it lightly for what they do and don't do to the American people.