I think it's a matter of big online outlets having lots of brands of airguns and a web site that allows folks to just shop literally anytime by browsing the site(s), jumping back and forth between youtube videos and checking the specs and price of a particular gun at different online stores, and the whole convenience of shopping on their laptop or other computer. We have one store near by that is specifically an airgun store. When I say "near by", I mean a 20 minute drive there and another 20 minute drive back, and no guarantee of what guns they have in stock to even look at. They've been here a lot longer than I've owned my FX Maverick (that I bought online 3.5 years ago), but I only found out that this airgun store even existed two months ago. It's "Mom and Pop" stores VS multi-million dollar online stores. It's like Radio Shack. I loved that we had one just a few blocks away, but every time I bought something there I always wondered how they managed to stay in business. In the end, they didn't. Same thing happened with local computer shops that had all kinds of pieces/parts that I would need when building or re-building computers -- those shops are GONE. I have to go online now just to order stand-offs to mount the MB to a chassis. For some things these days, on-line shopping isn't even a choice -- it's the only way to get stuff. You have to start selling on line to the entire nation to survive -- not just to the locals. If I google search for a particular airgun that you sell, will I see the name of your shop in the results? If the answer to this question is "no", then you need to do whatever it takes to change the answer to "yes". By the way, what is the name of your business?
stovepipe