Right.
But the entire FX marketing model is based around planned obsolescence, and encouraging you that you NEED the new and improved one. And given the easily impressionable nature of most of society and social media these days, well it works pretty damn good for them.
"This is the pinnacle of airgun technology, we have changed the game....it's the ultimate....superior..."
.....next year.....
"Introducing the MK2 with larger this and a new "X" system! It makes all other barrels obsolete"
You don't have to buy it, but you probably will, LOL
Remember when Smooth Twist barrels came out and regular barrels weren't good enough anymore? Then remember when the liners came out and Smooth Twist all of a sudden wasn't the best anymore?
The drawback of this that's kind of the elephant in the room is resale value. Especially when they are so behind on delivering the preordered NEW model.
Obviously it works for them, they sell a zillion guns.
On the flipside, Air Arms has been selling a largely unchanged version of the same model for near around 20 years with very little advertising. Just a different way of doing things with different sales figures I'm sure. But they don't have "influencers" on the payroll either.
....and before the fans get their lingonberries in a bunch,
I DO ACTUALLY OWN AN FX RIFLE.
It's from 2003.