I just received an HW95 and scope combo yesterday. It's virtually the same as the BSA airgun scopes. It's got the same screw on end caps, same tall turrets as they used to have, same parallax adjustment that's labeled 7.5 on the low end but adjusts down even further than that. They seem to have used a bit less of that rubberized coating however and it now has a mil dot reticle. I'd bet money it's out of the same factory though.
Those BSA scopes are nothing special, but the parallax does adjust to very close range, the turrets have a very wide range of adjustment and I've never had one crap out on me, even after using it on a Saiga .308. I think they run about $60-70 for a 2-7x, so a 3-9x with a mildot would probably be about $75. Figure another $20 for rings of this quality, then you have the barrel end thingy. It all adds up to around $100. No screaming deal there, but not a ripoff either.