They are a newer company that has only been around for three years. There are already many established scope companies competing in the same segment as they are currently in. My personal concern is will they still be around in a few more years should a warranty claim need to be submitted. This might not bother some but it’s a factor to me. I would rather use Athlon, Vortex, Bushnell, Leupold or Hawke as the chances are much better for those companies to still be in business 5-10 years from now. I would however take a chance and purchase one of their scopes if I saw an extreme value compared to another brand of like quality. This is my personal opinion, yours might be much different.