You are correct in how they should be stating their connections, and many already do, but you are wrong to compare all of them them to influencers on YouTube. Gibson and Dubber show up at open matches and beat all comers, -they have real talent. They are not slick and vacuous sellers of products that they don't actually use. They, as just an example, have an opinion and an expertise that I would not ignore. Now, if they start pitching for deodorant and mouthwash, that would be different wouldn't it? As far as the other reviewers, AEAC makes a pretty big deal at the beginning of each video who is paying the bills, as do most of the big websites. Actual advertisers and airgun shows are just that, you tune in to them for the exposure to product. This leaves the smaller and individual websites to watch out for, but they are small for a reason, and they won't get very big misleading people. There is always going to some snake oil types associated with every activity known to man and if some can't figure that out then they will have a hard life. All that we can do is call out, when we see it, to help those who can't. The way to do that is to name "names" and not generalize. Start a list, on a thread, of every reviewer that you think should provide more disclosure. They would be pretty stupid not to respond to it, on this, the most read airgun forum going. And, I will add, on a personal note, that I have been duped before, but it only happened because I wanted it to. I looked for reviews that matched what I thought, and ignored being objective. I'm told it happens to everyone at some point, over something, perhaps, but it really stings when it happens to you. The point you make has been a long time in the making and this website could be a powerful tool in it's resolution.