How about some fun games rather than competition?
5 shot poker. Mexican horse shoes. A gang plink. Chasing shotgun shells or ping-pong balls. Shooting balloons. The same stuff people do with a rifle when they aren't competing.
There are lots of games to play with a rifle that don't involve competition or precision. It's where everyone gets started and the type of shoot most people enjoy. Its fun to watch too.
Some fun reactive targets that arent too hard to hit with regular rifles and nothing but basic safety rules. It dosent have to be structured or complicated if "competition" isn't the goal. The same games you play with your family and friends. Only in a group setting.
Just a good plink off while the big dogs are shooting would attract new blood. Every shooter enjoys that. Very few want to "compete" and be "ranked" and deal with rules about how they can shoot. That only appeals to a certain type of person. Find a game that appeals to the rest and more people will get involved.
What you're talking about happens at some matches. What I call "the camping matches" are what hooked me into airguns.
Two clubs/groups in my general area put on camping matches, and the camping nature of them isn't actually part of the formal club, just happens on the same weekend. Rex J and his Southwest Airgunners put on a plinking/silhouettes/field target weekend a couple times a year. These used to take place up high in the Mtns south of Luna, NM, but they have now moved to the riverbottom near Duncan, AZ.
The other club is the Airguns of Arizona group. They have an AAFTA match on the third Saturday of each month out in the national Forest South of Flagstaff Arizona, not quite to Mormon Lake.
At these matches the Friday evening silhouette match and the Saturday morning FT match are pretty serious competition....but the down-time shooting of match heads, and steel spinners and Red Ryder's and CO2 pistols and 10m silhouettes and dualing trees, and shooting paintballs, etc. are just as much or more fun than the actual competitions. All this informal shooting is rarely repeated for every match. Sometimes it's popping paint ball's. Sometimes steel spinner and bell targets and biathalon targets are the plinking fun. Sometimes we'll hang bell targets out to 100 yards and plink away on them. Sometimes it turns into a dare/challenge to see who can hit what from offhand. All said and done....FUN.
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