Someone else mentioned the parallax wheel just spinning. There are 3 very small phillips head screws that need to be tightened after you align the distance markings. Then it works just fine.
Ah yes — you beat me to the update. I discovered those earlier today and the wheel is now secure. Along these lines, has anyone popped the wheel atop the elevation turret yet? 2" is a bit small for a parallax wheel but possible use for a turret?
As for build quality, I don't see the difference between the Hawke SW Gen 1 and this one...
if you remove the accessories from the consideration. The lens caps are junk, the rings are very basic, but the 2" wheel is decent (for what it is), the sunshade is exactly that, and the wheel pointer is the same as a few past SWs I've enjoyed. I can't help but think these rolled out of the same manufacturing plant. It would be interesting to put the two head-to-head.
I messaged their tech support again giving them the results from a MOA and MIL test run this morning. Something is off, as I can't get the numbers to reconcile either way @ 10x.