There is a dividing line once you get over a certain total dollar amount. If something retails for $20 then margins are higher due to lower volume dollars-if something retails for $20k then margins can be lower due to higher volume dollars. Do your homework here and look up markups vs margins. While you are being told about markups by the folks in the front-the bean counters in the back are computing margins. In the end it's about profit-not total dollars. Mark-ups don't always equate to profit. You won't stay in business if you aren't profitable. Not trying to start an argument here just been in retail sales and manufacturing for over 30 years for many different companies including my own and have had the good fortune of them letting me see behind the curtain.Funny, because I have seen the actual cost basis of fx products and their mark ups.
Add to that, mechanics mark up their parts over cost by a good margin.
Add to that, the 80k pick up could have an 80k sticker price with an MSRP of 60k...because of dealer markups.
-Matt
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