Sightron S8 ELR scope on sale

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I try not to pay much attention to the crossed out prices in sale advertisements. I think they are often marked up exaggerations meant to make the sale “value” appear more enticing. I can’t speak for this one specifically, but I’ve noticed the practice on serval sites when cross referencing a crossed out price (supposedly the regular retail price) with the retail price range across other sites. In doing so I’ve noticed savings substantially lower than advertised. Anyone else see that before?
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Anyhow, what I wanted post was that I’ve noticed various Sightron items on sale a this year on different sites. Anyone have any information on a new Sightron line coming out or something possibly related to these sales? Curious thing.
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The sub $2000 dollar market is crazy competitive which is great for us consumers. Given it's so specialized and might not fit the need of most people I bet their volume is crapy so they need to put them on sale, it's not even that old so it tells you the scope isn't popular. 



More I think about it the more I dislike the giant scope with 40mm tubes just because of the weight and challenges around rings and base selections. It's stuck in a weird place of not quite enough for ELR and too much for PRS and normal scopes. Only option it has is the rail to rail adjustable base or clip on systems like Charlie TEREC. BUT with those a 34mm scope is more than enough and there are plenty of great 34mm scopes at that price range. 






 
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@qball I’ve noticed people having a tough time getting various 34mm mounts. I can only imagine what it’s like to find a decent selection of 40mm mounts.
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Yup, thankfully 34mm rings and mounts selection has just about caught up to 30mm from what I can see but 40 is just out there with less than a handful of scopes. The weight and accessory selection made the 40mm scopes not worth the hassle IMHO. 
 
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@qball Good point about the competitive nature of the mid-tier to the low-end of the upper tier scope market. There are so many brands popping up, I don’t know anything about half of them. Then there are knockoffs. I guess that could be attributed to some of the surplus inventory on brands like a Sightron and Vortex; I see a lot of both. The Sightron sales have caught my attention.

A 40mm tube comes across like a behemoth to me. I can’t see myself doing anything but bench shooting or prone shooting with a scope that size. Just sounds heavy, like 40oz heavy. 
 
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