While I like the idea of the Christmas tree designed reticle, I prefer to have a much less busy reticle. The more you use a scope with a reticle like that, the more all those lines and dots just seem to obscure. Something like an Optisan, or Aztec dot (Christmas tree) reticle system instead would be much preferred.
SWFA should continue make both MIL/MIL and MOA/MOA versions. Keep the units the same on the reticle AND the turrets! (this is something I love about SWFA).
Turrets large. Reliable tracking so they can be used to dial to target - if one chooses.
Easily resettable zero.
Focus down to 6-10 yard/meters
Better quality glass! I love the reliability and function of the scopes but better glass and lighter weight should be an emphasis. Some of us are getting older and quality of glass is becoming more important! Even if a smaller objective would be required.
Maybe do some education on why fixed scopes are superior for many applications. This would also satisfy both FFP and SFP folks. The whole system is simpler from manufacturing to end user.
In addition, I'm assuming a lot here. That not much would change from what SWFA is offering now - like etched reticle, durability, lifetime warranty, etc.
My two cents... Thanks!