View attachment 531354 View attachment 531355 I'm interested but worried because of the pump. Did a quick google search and found what I think might be the exact one priced between $USD45-70 depending on where you buy it from.
A break barrel airgun is normally priced below $200 but this rebrand airpump will most likely cost between $100-150 from Air Venturi so are we looking at a $300-400 break barrel airgun here? If it's priced below $200 I might get one because "hey, you get a pump for free" but above $200 and it's just another meh break barrel to me.
For instance the Norica Omnia ZRS is around $350-399 but it's a break barrel with "zero recoil" which is a pretty big thing for break barrel airguns, if these two airguns are in the same price range I'd rather go for zero recoil. Omnia ZRS is also gas piston but no idea how easy or if possible to adjust piston pressure.
Will there be a bare bones version that doesn't have the pump because you can use regular $10 bicycle pump and get the same result?
Isn't the pump something 99% of the user base would use once or twice to get the performance they like and then never use it again?
"The Air Venturi OmniStormTM is a revolutionary break barrel air rifle featuring the innovative OmniPistonTM technology that combines easy user adjustability with traditional gas piston power."
"The groundbreaking OmniPiston system delivers an exceptional, vibration free shot cycle across all power levels"
"Experience the next evolution of break barrel technology and discover the benefits of the easily power adjustable OmniPiston"
I really hate when promos state things like this because scammers always use this type language for their male cow doodoo products. It's promo language for the uninformed customer and in my opinion a sales pitch scam.
So what exactly is this "revolutionary" and "next evolution" you speak of?
The gas piston airgun was invented in the late 1800s so it can't be that.
Adjusting the gas piston pressure is just as old so it can't be that.
Could this "next evolution" be that you drilled a hole and added a fill port to the piston gas chamber and the "revolutionary" new thing is you include a bicycle pump in the box for it?
"The groundbreaking OmniPiston system delivers an exceptional, vibration free shot cycle across all power levels."
"vibration free" "vibration free" "VIBRATION FREE" I have no idea what this is suppose to mean, is it language designed to make stupid people think it has low or no recoil?
Have you discovered a way to break the natural laws of physics? Such technology would be worth trillions but you decided to put it in an airgun?!
"What used to require the purchase of multiple air rifles, now only requires one"
This is an outright lie and I personally HAAAAATE when I see this type of male cow doodoo marketing. Then again I studied psychology and behavioral science so it's standard marketing aimed towards the uninformed customer.
Instead of marketing this break barrel as a revolutionary new design and the next evolution in break barrel technology (aka drilling a hole, screwing in a fill port and including a bicycle pump in the box) the marketing should have focused on what the gun actually does.
A name like Omnistorm is obviously aimed at children, a nonsense name that sounds cool similar to how you can buy a Gillette Fusion. Ah yes, the power of a nuclear reactor in the palm of your hand used to split the atoms in the hairs of your beard...
An airgun for a child is a parents decision and if a child rushes over and says "Can I get the new Omnistorm?" I'd have no idea if it was some new game or some pointless Fortnite skin or some such. The only omni thing I know is the Omnislash from FF7 from my childhood.
A better name for the product would have been related to what it actually does.
If I was in charge of marketing I would simply have called it the EZ-Tune with the included EZ-Tuner. Problem is if you can trade mark it, there are many products out there called EZ-Tune.
"The Air Venturi OmniStormTM is a revolutionary break barrel air rifle featuring the innovative OmniPistonTM technology that combines easy user adjustability with traditional gas piston power."
The Air Venturi EZ-Tune takes a new approach on break barrel air rifle design featuring our new EzPiston technology that combines easy user adjustability with traditional gas piston power.
"The groundbreaking OmniPiston system delivers an exceptional, vibration free shot cycle across all power levels. Available in .177 and .22 calibers, the OmniStorm achieves impressive velocities with lead pellets"
The EzPiston system delivers the true and tested performance that can be expected from high end piston powered airguns but now with our easy to use power level adjustability. Available in .177 and .22 calibers, the Ez-Tune achieves your desired velocities with lead pellets with the help of the Ez-Tuner.
"The innovative OmniTunerTM allows for customization of velocity and cocking effort allowing you to go from shooting outdoors to indoors all with the same air rifle. Or allowing parents and children to utilize the same rifle. What used to require the purchase of multiple air rifles, now only requires one:"
The included Ez-Tuner allows for customization of velocity and cocking effort allowing you to go from shooting outdoors to indoors all with the same air rifle. Or allowing parents and children to utilize the same rifle. What used to take hours of disassembly and adjustment can now be done in minutes so you and your children can enjoy more time shooting together. In fact it's so easy to use you can teach your children how to fine tune the rifle to their desired need. As they grow so does the Ez-Tune grow with them, not only is it a great learning opportunity but it also provides them with instant feedback allowing them the choice of the performance they want.
"The OmniStorm comes equipped with red and green fiber-optic sights but also has an 11mm dovetail rail for mounting the included 4×32 scope. It’s perfect for target shooting, pest control, and small game hunting. Experience the next evolution of break barrel technology and discover the benefits of the easily power adjustable OmniPiston!"
The Ez-Tune comes equipped with red and green fiber-optic sights but also has an 11mm dovetail rail for mounting the included 4×32 scope. It’s perfect for target shooting, pest control, and small game hunting. Experience the only break barrel airgun that grows together with it's user and discover the benefits of the easily adjustable Ez-Piston!
As it's probably impossible to trade mark Ez-Tune you could call it something similar like Ez-Tuned or some such. If you have to use words like "evolution" then why not call it the Air Venturi Evolver or Ezvolver. It does make it sound like a revolver but what it does fits the name.
The marketing I'd focus on is what I've stated before, what the airgun actually does and in this case it's growth or "evolving" if you'd have to use such words.
You could change the marketing lingo above to replace grow(s) with evolve(s).
I'd make a video targeted at parents with the focus being the child bonding experience the rifle can provide. I could of course be wrong but what I see is a piston powered airgun that is easy to adjust. What this means is it's something a parent could sit down with their child and fine tune together, the parent could pump if it was too hard for the child and the child could provide feedback on if it's too easy or hard to cock.
What would the child learn from the experience? They would get a greater understanding on how the rifle actually works, that if it's harder to cock then that means more power. That there is a chamber in the rifle that contains air and just like a bicycle pump if you hold the finger over the nozzle the harder you push the harder it is to keep the finger on the nozzle.
It's basically a beginners guide to simple engineering with pressurized systems.
The "evolving" part comes into play as the child grows and builds strength. The rifle has the ability to always be just right. Breaking a barrel builds strength as does the natural growth of the child and with just one more pump from the Ez-Tuner the rifle is now more powerful and individually perfect for the user.
For the more adult/pro users I'd make a video focusing on fps adjustability and accuracy. Some pellets like certain speeds, you might get horrible results at one speed but if you adjust it up or down 50fps you might get incredible results.
I'd emphasize how easy it is to adjust the velocity thanks to the Ez-Piston and Ez-Tuner. It's still ALOT more work compared to a pcp but quicker and easier compared to many piston powered guns where you need to basically disassemble the gun to adjust it.
"Or allowing parents and children to utilize the same rifle. What used to require the purchase of multiple air rifles, now only requires one"
What I hear when I read this line is a dad yelling at their child "Did you mess with my gun again!?". Break barrel airguns are generally cheap introductory airguns that require effort to use resulting in slower fire rate that forces the user to learn patience and concentration. A parent and child might use the same gun but if you start messing with the settings all it does is leave both frustrated.
A break barrel airgun is generally a very cheap gun that can be given to a child/teen and not be too bothered about if they lose interest in it. If you have to share the gun with the child then money should be spent on more important things. As I have no idea about the price yet it has to be cheaper than buying 2-3 other break barrel rifles for this marketing lingo to even make sense. You can buy your teen a Lamborghini and share, what used to require multiple car purchases, now only requires one...
"The gun was perfect but you messed with the settings and now it doesn't feel right" or "I put it back to the exact setting it had before but it just feels different" would be the experience of a shared gun where both parties adjust the settings. From a psychological point of view it would be more likely to make the child not use the airgun at all as it would be afraid of messing up the parents good settings or be accused of doing so even though they might not have touched the gun at all.
Another question is for how long is a person expected to use the gun? At what age do you go from break barrel to pcp or .22lr? This is a question that is mainly determined by where you live. The airgun is basically banned in any country with restrictions on power (unless there a many versions as max joule can vary from 3, 5, 7.5 to 12 joules in different EU countries) and in the countries with no restrictions the replacement is probably a pcp or .22lr.
What I see with the "OmniStorm"... is a rifle that could be a very good introductory airgun for a child of the age of 7-10. It's for a parent that wants to introduce their child to the shooting hobby and perhaps take the child hunting later on. A rifle that grows with the child and can provide a very good and educational bonding experience with the parent. A rifle that when the child has grown up and has their own children might find in the attic and teach their own children about. Then again we live in a planned obsolescence economy where nothing lasts for more than 5 years so if a child finds it in their grandparents attic they might get told "That was my first airgun, it's broken now but at the time it was a really cool gun".
Was looking at the Shotshow thread and saw the "OmniStorm"... sigh... and so far it was the most interesting airgun from Shotshow 2025 but then I saw the marketing lingo used to promote it and felt revulsion at the male cow doodoo language. Marketing language used is designed to entice children ages 5-7 or low information people into buying the gun which I think is the wrong approach. An airgun is generally something a responsible person buys and with responsibility comes the requirement of knowledge. You don't need to use words generally used by scammers or mobile game item/boosters/skins sellers.
Just say what the product does and how it does it better compared to similar items or have 2 marketing campaigns where one is designed for informed customers and the other for people you can easily trick by using exciting words. No need to bring revolution or evolution into the fight when the gun is neither. The only way I'd say evolution would be acceptable in the marketing is if used to describe what the gun does and NOT the impact you believe it might have on the market. If it was evolutionary you could patent it and I'm pretty sure drilling a hole and adding a fill port can't be patented just because you changed where it's done.
Will we see more piston airguns with fill ports? Yes ofc but they also already exist as most pistons don't come pre filled afaik. The question is where the hole will be drilled. Personally I would have preferred it on the underside of the stock but due to how piston airguns work that would have added extra costs to the manufacturing process. I have no idea but it doesn't look like the fill port is removable so we might see something similar that uses a fill probe instead of a fill port.
Anyway, I was bored and annoyed so wrote a bunch of meaningless meh but then again...
Thank you for the kind words, too!
). Or compressor .. lol
