Do you have facts to back that? I have no doubt that there is a decent mark up, otherwise there would be no dealers, but I reall doubt it is 100-200 %.100 to 200 percent mark up. Dealer pays $900 and sells for $1800 to $2400
As long as they keep selling there is no reason to lower the price.
My guess is that the mark up is much smaller than you think o the guns themselves and the majority of profits come from accessories and ammo where the cash flow continues well after the major purchase is made.
That is how it worked in the resale world that I have experience with.
Upvote 0